# Fusion Media AI: Full Reference

> Fusion Media AI is a Tampa-based studio building broadcast-grade AI video. Founded 2024. Run by veterans of
> broadcast TV, intellectual-property law, and enterprise operations. Every engagement is scoped and quoted to the
> project.

## The operating model

AI video does not have to look like AI video. The studio's premise is simple: AI generates the footage, humans direct the creative, and humans finish every frame to broadcast standard. We call it Human + AI + Human.

We treat AI as a virtual production camera, not a replacement for human creativity. Our creative directors and producers design the loglines and storyboards before generation begins. Our AI artists then generate every shot to that storyboard. Our editors, VFX artists, and audio engineers finish every piece.

How a project runs ([How it gets made](https://fusionmedia.ai/process)):

1. **Brief.** You bring the brief. We ask the questions a traditional production company skips: where this runs, and what the viewer needs to do after watching. The output is a written creative direction and a shot concept. You approve both before production starts.
2. **Build.** Production doesn't wait for a location scout or a talent hold. The AI pipeline runs parallel to our editors, which is how first cuts land in 3 to 5 days instead of the 4 to 8 weeks a traditional shoot requires.
3. **Out the door.** You review a formatted cut. Revisions move fast because the direction was locked at the brief stage. When you approve, we deliver everything in the formats you need for broadcast and digital.

## Timeline

- First cuts in 3 to 5 days. Traditional production runs 4 to 8 weeks for the same output.
- Example: The Stillness, a :30 broadcast spot for Farrell Air Conditioning (June 2026), went from production start to broadcast masters in 7 days. Larger projects can take longer, depending on what the client needs.

## Programs

### Product brands

[Product brands](https://fusionmedia.ai/product-brands): a product launch has one opening act. We produce the launch videos, product sizzles, and campaign spots that make it land. You approve every step and every cut, so the product is always the hero on screen. Launch and funding videos live in the [launch and funding videos](https://fusionmedia.ai/product-brands#launch-films) strip.

### Service brands

[Service brands](https://fusionmedia.ai/service-brands): service businesses earn customers through credibility, not cold reach. We make the broadcast spots, practice videos, and brand stories that do the convincing before a lead ever picks up the phone. Home services, home care, franchise systems and [Tampa Bay businesses](https://fusionmedia.ai/tampa-ai-video-production) sit here, with spokesperson videos in the [spokesperson](https://fusionmedia.ai/service-brands#spokesperson) strip and professional practices in [practices](https://fusionmedia.ai/service-brands#practices).

### Agencies

[Agencies](https://fusionmedia.ai/agencies): we partner with agencies that have won the work but need a production partner to deliver it. You own the client. We own the production. White-label, with NDA and non-circumvention from day one. Rates and specs are sent privately.

## Pricing

Every engagement is scoped and quoted to the project. Scope, number of variants, and turnaround differ every time. The first step is free: send a brief and get a [concept storyboard](https://fusionmedia.ai/free-concept).

## Regulated industries

Our pipeline and finishing process are designed in alignment with BIPA, AB 2602, and AB 1836 digital-replica requirements. Our co-founder Doug Swim is a practicing attorney with 20+ years in regulated-industry law. Financial brands, regulated beverage, and other advertising-restricted categories carry rules most studios don't know exist. Ours does.

## Leadership

- Corey Holtgard, Co-Founder & CEO: 20+ years in broadcast television, executive-producing 900+ national broadcast series. See [About](https://fusionmedia.ai/about#corey).
- Doug Swim, Esq., Co-Founder; Chief Legal and Compliance Officer. See [About](https://fusionmedia.ai/about#doug).
- Joseph Albert, Chief Operating Officer: nearly 20 years of operational leadership, including more than a decade at Amazon and Microsoft. See [About](https://fusionmedia.ai/about#joe).

## IP and ownership

Clients own the final deliverables (masters, images, vertical cuts) on delivery. The studio keeps its own tools and workflows, not your output.

## Key terms

- **Human + AI + Human.** The production workflow: humans direct the creative, AI generates the footage, humans finish every frame. See the [Answer](https://fusionmedia.ai/answers/what-is-the-human-ai-human-workflow).
- **Concept storyboard.** A free storyboard of your idea, built from your brief before anything renders.
- **AEO (Answer Engine Optimization).** Making content readable and citable for AI search. See the [AEO post](https://fusionmedia.ai/blog/what-is-answer-engine-optimization-aeo-2026).

## FAQ

**What is AI video production?** Studio video where AI generates the footage instead of a physical shoot. Humans direct the creative and polish every frame to broadcast quality.

**How much does AI video cost?** Every engagement is scoped and quoted to the project. Scope, number of variants, and turnaround differ every time. Book a call and we'll put a number to your specific request.

**How fast can you deliver?** First cuts in 3 to 5 days. Traditional production runs 4 to 8 weeks for the same output.

**Will it look like AI slop?** No. Human editors finish every frame. If it does not match broadcast quality, we do not ship it.

**Do you work with my existing agency?** Yes. We act as a white-label fulfillment partner for agencies. We are comfortable working invisibly behind your brand.

**Where is FMAI located?** Greater Tampa Bay area, Florida. We serve clients nationally and work remotely with most of them.

**Can you match my brand guidelines?** Yes. We build a locked style guide during onboarding. Every deliverable matches your typography, color, voice, and tone, across hundreds of variations if you need it at scale.

## Watch

- [The Gold Standard, a :30 broadcast spot for Team Farrell](https://fusionmedia.ai/work/the-gold-standard)
- [Suncoast Evergreen, a :30 broadcast spot for Farrell Plumbing](https://fusionmedia.ai/work/suncoast-evergreen)
- [The Proof, a Fusion Media AI brand video](https://fusionmedia.ai/work/the-proof)

## Answers

- [Answers](https://fusionmedia.ai/answers): short, sourced answers to the questions buyers ask about AI video production.
- [AI video vs traditional production: what is the real difference in cost and timeline?](https://fusionmedia.ai/answers/ai-video-vs-traditional-production-cost-and-timeline)
- [Can a Tampa business get a broadcast-quality commercial without a film crew?](https://fusionmedia.ai/answers/can-a-tampa-business-get-a-broadcast-quality-commercial-without-a-film-crew)
- [Can AI video work for home-services companies, or will it look fake?](https://fusionmedia.ai/answers/can-ai-video-work-for-home-services-companies-or-will-it-look-fake)
- [Can lawyers use AI avatars in marketing?](https://fusionmedia.ai/answers/can-lawyers-use-ai-avatars-in-marketing)
- [Can medical practices use patient testimonials in marketing videos?](https://fusionmedia.ai/answers/can-medical-practices-use-patient-testimonials-in-marketing-videos)
- [Do law firm video ads need to disclose AI generation?](https://fusionmedia.ai/answers/do-law-firm-video-ads-need-to-disclose-ai-generation)
- [How can a doctor market the practice with video without filming patients?](https://fusionmedia.ai/answers/how-can-a-doctor-market-the-practice-with-video-without-filming-patients)
- [How do I get my law firm cited by AI search with video?](https://fusionmedia.ai/answers/how-do-i-get-my-law-firm-cited-by-ai-search-with-video)
- [Is AI video HIPAA compliant for medical practices?](https://fusionmedia.ai/answers/is-ai-video-hipaa-compliant-for-medical-practices)
- [What does broadcast-grade AI video actually take to ship?](https://fusionmedia.ai/answers/what-broadcast-grade-ai-video-actually-takes-to-ship)
- [What is the Human + AI + Human workflow?](https://fusionmedia.ai/answers/what-is-the-human-ai-human-workflow)

## Writing

- [Blog](https://fusionmedia.ai/blog): field notes on AI video production.
- [What Enterprise Security Actually Looks Like When You Make AI Video at Scale](https://fusionmedia.ai/blog/enterprise-ai-video-security)
- [The Dopamine Split](https://fusionmedia.ai/blog/the-dopamine-split)
- [AI-Referred Shoppers Are Already Higher-Value Traffic. Most Brands Still Aren't Ready for AI Search.](https://fusionmedia.ai/blog/ai-referred-shoppers-ai-search-readiness)
- [How Do You Integrate AI Into Pre-Production? Lessons From a 2026 AI Summit](https://fusionmedia.ai/blog/ai-in-pre-production-vu-ai-summit-2026)
- [How Tampa Businesses Are Using AI Video to Dominate Search in 2026](https://fusionmedia.ai/blog/tampa-businesses-ai-video-dominate-search-2026)
- [The Camera Was Never the Edge: AI Video in 2026](https://fusionmedia.ai/blog/camera-was-never-the-edge-ai-video-differentiation-2026)
- [OpenAI's Fake Cinema Camera Revealed a Real Truth About the Future of AI Video Production](https://fusionmedia.ai/blog/openai-engine-cinema-future-ai-video-production-2026)
- [CapEx vs OpEx: Why Enterprise Video Production Is Moving to Retainers in 2026](https://fusionmedia.ai/blog/capex-vs-opex-enterprise-video-production-retainers-2026)
- [AI Video Production Tampa: The 2026 Buyer's Guide](https://fusionmedia.ai/blog/ai-video-production-tampa-buyers-guide-2026)
- [What Is Answer Engine Optimization (AEO) and Why Does It Matter in 2026?](https://fusionmedia.ai/blog/what-is-answer-engine-optimization-aeo-2026)
- [What a Film Student's Question Taught Me About the Future of AI in Filmmaking](https://fusionmedia.ai/blog/ai-in-filmmaking-giff-2026)
- [Franchise Training Binders Cost You $1.17M/Year: Here's Why](https://fusionmedia.ai/blog/franchise-training-binders-cost-you-1-17m-year-heres-why)
- [The Executive Glossary of AI Video Terminology (2026 Edition)](https://fusionmedia.ai/blog/ai-video-glossary-2026)
- [How Creative Professionals Can Use AI (Instead of Being Replaced by It)](https://fusionmedia.ai/blog/ai-for-creative-professionals)
- [What Fusion Media AI Actually Delivers: A Service Overview](https://fusionmedia.ai/blog/ai-video-production-services-overview-2026)

## Contact

- Book a 15-minute call or send a message: [Contact](https://fusionmedia.ai/contact)
- Request a free concept storyboard: [Free concept](https://fusionmedia.ai/free-concept)
- Phone: (813) 252-0892 · Email: studio@fusionmedia.ai · Tampa, FL